Digital Product Marketing job description

This job is for a Head of Digital Product and marketing for a TV company who aim to use digital distribution to reach existing and potential consumers of content across the globe. [ED: CURRENT MARCH 2009]
Key channels include:
  1. A dedicated global web portal;
  2. Local and international digital consumer franchises based on peoples passions and built around our best known brands;
  3. Partnerships, embracing web, VOD and mobile on both open and closed platforms of both long-form and short-form content e.g. You Tube, iTunes, Virgin Media;

 1. Owning all aspects of UK product management and development in order to deliver products to the highest commercial, editorial, design and user experience standards - working with commercial/ad sales leads and editorial teams on business requirements, and with technology team on functional requirements. This will include budget management, oversight of delivery to agreed timeline/cost/scope, and ROI analysis
  2. Overseeing ongoing digital product audience performance, using various methods e.g. web analytics, in order to inform both editorial and product development strategies
  3. Directing UK marketing activities - this will involve various work streams, including but not limited to wholly-funded campaigns (typically using digital channels), co-marketing campaigns (with other brand elements e.g. magazines), cross promotion across digital/traditional assets , trade marketing support. This will include budget management, oversight of delivery, and ROI analysis
  4. Ensuring sites are optimised for search engine marketing, and that there is a shared and complementary keyword buying strategy across the business

  5. Leading UK digital audience understanding and measurement, and developing user acquisition and retention capabilities (including the use of CRM & data management)
  6. Supporting the dissemination of digital marketing techniques to the wider marketing community[cont right]

  7. Managing branding
  8. Organise training, recruitment and appraisals
  9. Maintaining excellence in digital media and future technology market understanding - in both product and marketing arenas
 
Digital Product Marketing job description

WORKING CONTACTS

  1. Commercial heads/web publishers within the Digital Media UK team, as well as UK Digital Ad Sales.
  2. Editorial teams within the Digital Media UK team as well as across represented brands in other company divisions
  3. Marketing teams across represented brands in othercompany divisions
  4. UK Head of Technology and Digital Media UK tech team
  5. Digital Media Editorial & Creative Director, editorial teams across Digital Media, more broadly editorial teams and editorial teams
  6. Digital Media Head of Marketing & Audiences, marketing and product teams across Digital Media
  7. External marketing teams at global third party partners or JVs
  8. Digital Media Head of Communications and team
  9. External marketing and product design agencies.

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Digital Product Marketing job description