Director Communications job description

  * - developing an integrated strategic communications and media plan to raise business awareness;
  * -producing above-the-line generic communications, ie television, radio, press and outdoor and below-the-line eg, leaflets, video.
  * -using direct marketing methods to communicate with all Eligible Customer groups;
  * -providing a contact centre facility as a main point of contact for Customers;
 

* -working closely with comms counterparts in the PR agency, to ensure that communications activities are being delivered to brief, on time and are delivering objectives;
  * -proactively developing and maintaining the key messages of the business; [cont ]

  * -ensuring a consistency of messaging across our suppliers and communications channels.
  * -acting as the central point of contact for external and internal communications by monitoring overall PR activities, briefing journalists as required and approving press and community relations materials;
  * -Anticipating and managing reactive media issues and involving the business. Crisis management planning.
  * -keeping the senior management team informed of major communications issues;
  * -understanding the contractual and governmental documentation from businesss roles and obligations;
  * -monitoring and analysing the effectiveness of communications and seeking to continually improve the success of communications;
  * -To keep ahead of developments in the communications field, anticipating and recognising material or issues with potentially negative impact;
  * -monitor press, media and online news sources relating to the business;

Skills:

  * -High standard of communication and analytical skills;
  * -Ability to write crisp, clear and lively copy, including for press releases and presentations, which stimulates both press and public interest;
  * -Experience of web enabled communications and maintenance of internet enabled messaging;

  * -The ability to spot issues with potentially negative impact and to assist colleagues to devise and deliver appropriate strategies and responses;
  * -Outstanding interpersonal skills to establish rapport and credibility with internal and external stakeholders;
  * -Ability to lead and inspire other people, as well as the capacity to command respect from senior management;
  * -Creative flair together with a track record of developing innovative marketing materials and presentations;

Experience:

The ideal candidate should have:

  * Extensive direct communications experience in a Business to Consumer (B2C) environment;
  * Experience of supplier management/ and managing external communications agencies;
  * A proven record of achievement in the publicity, marketing and/or public relations spheres, preferable in a media environment;
  * A proven record of media and issues management
  * Ideally experience of working with those most at risk at digital switchover (such as low networks, social isolation, moderate cognitive or physical impairment) and associated third sector organisations;
  * Ideally experience within the Broadcast sector;

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Director Communications job description