Director of Fundraising Marketing job description

Director of Fundraising Marketing job description

JOB PURPOSE To lead the fundraising activities of the charity in the next stage of its ambitious development as the leading national charity in the field and provide leadership to marketing.

To develop a new fundraising strategy to support the new 5 year Strategic Plan that builds on the success of the recently completed appeal, is robust to the impact of the economic recession and maximises unrestricted and restricted income to provide a platform for future growth.

To develop, with a specialist marketing professional, the marketing plan to raise the profile of organisation and all strands of its work, including fundraising.

Director of Fundraising Marketing job description

1. Lead and manage the fundraising and marketing team ensuring that it raises funds in a cost effective manner using all appropriate fundraising tools.

2. Develop a fundraising strategy to support the new 5 year Strategic Plan.

3. Contribute to the development of annual fundraising targets and deliver against these targets.

4. Develop a rigorous marketing approach based on high quality market research, an understanding of fundraising developments across the charity sector and of effective fundraising tools.

5. Maintain excellent professional relationships with key supporters, donors and prospective donors, including high net worth individuals and long term community donors.

6. Work with colleagues to develop new business opportunities and paid for services (e.g. training, consultancy, new education services, etc).

7. Play a full part in the Executive Leadership Team.

Essential Knowledge and Experience Director of Fundraising Marketing job description

Proven track record of major fundraising at a senior level for a significant organisation or project.

Demonstrable experience of developing and delivering successful and innovative fundraising and marketing strategies and business plans.

Experience of developing new income streams in line with an organisation`s overall strategic aims, with significant recent experience of securing unrestricted as well as restricted income streams.

Significant recent experience and proven success in raising income and support from a diverse range of funders, in particular major gift fundraising.

A strong and inspiring leader and people manager, with a record of achievement in leadership including a track record of building and managing high performing teams, and experience of delivering targets through team effort.

Expertise in financial planning and budgetary control.

Essential Skills and Abilities Director of Fundraising Marketing job description

Knowledge of a range of fundraising techniques related to securing unrestricted and restricted funding.

Excellent interpersonal skills with the ability to inspire and engage a wide range of funders and stakeholders.

A first class communicator, with the ability to communicate the organisation`s vision and plans to a range of audiences.

The ability to take a broad, strategic view of the issues affecting the organisation`s role in the voluntary sector and the long term impact of decisions.

Excellent managerial and organisational skills with the ability to deliver results in fundraising and marketing with and through teams.

Knowledge of the legislation, regulations and financial issues relating to fundraising.

A strong team player committed to building and working with the senior management team to deliver shared organisational goals.

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Director of Fundraising Marketing job description