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e-CRM
Job Summary-e-CRM
Managing relationships with customers making use of Information Technology
Main responsibilities-e-CRM
Help champion e-CRM within the organisation:
• Support/coordinate planning sessions with key business boards to build an RM plan for the business
• Work with the businesses to initiate and or/refine RM plans and to resolve conflict in the best interests of the brand, the consumer and the business
• Facilitate the CRM community working together flexibly and bringing common approaches to problems
• Develop the pan-business consumer contact strategy
• Lead the development and design of Leadership Group sessions
• Develop a pan-business CRM training programme: drive e-CRM excellence by facilitating shared learning across the organization (via forums, training, hands-on advice etc.)
• Develop the internal communications plan for e-CRM e.g. monthly progress updates, key stats for Board and external reporting
Drive forward the RM test pilots
• Instigate test pilots to understand where relationships can be grown that drive business results
• Ensure pilots are clearly measured and supported by ROI cases
• Develop and/or critique contact strategies depending on agency involvement
• Work closely with the digital community to ensure web and e-CRM activity work together seamlessly
• Use the pilots to help develop the business case for further e-CRM investment
Other:
• Lead the on-boarding of Responsys (ESP Provider) across the organization (working with the Project Manager and IT specialist)
• Work with IT to develop the IT architecture, develop the new database capability and integrate web analytics across the business
General:
• To work flexibly as member of the team
• To ensure user data is captured in line with our CRM and data management strategies and that the storage and use of it complies with Data Protection laws
• To comply with all relevant WW safety rules, procedures and guidelines.
• To apply the principles of commercial policy, fair trading and other relevant policy when carrying out the role.
Knowledge, Skills and Abilities-e-CRM
• A track record of developing CRM contact strategies, especially in the digital direct to consumer space, that deliver clear commercial benefit
• Experience of developing CRM communications, especially in digital channels (web, email, mobile, social media)
• Experience of developing consumer segmentation strategies and translating this to communication
• Experience of building databases and analyzing consumer data for commercial benefit
• Experience of implementing global data protection and security policies
• Experience of working with technology to build CRM infrastructure and grow CRM capability
• Ability to meet set targets and deadlines whilst managing a wide range of concurrent activities.
• Experience of dealing with senior managers.
• Experience of working with/managing external agencies and third parties.
• Understanding of media industries (in particular broadcasting) and ideally the ’s organisational structure and policies.
• Experience of budget setting and control and project management experience
Personal Attributes
• Excellent interpersonal and influencing skills as well as the ability to establish effective relationships with contacts both within and external to the .
• Leadership skills as well as the ability to work effectively in a matrix structure and to influence key stakeholders over whom there exists no direct authority.
• Able to generate or catalyze in others innovative ideas and approaches and to translate these into practical realities.
• Numerate and analytical and able to draw key conclusions from data and convey them clearly and engagingly both orally and in writing
• Collaborative yet effective self starter who is comfortable liaising across various teams and projects with shared responsibilities across the organization
• Ability to pick up and apply knowledge quickly and effectively.
• Proactive approach and ability to work without close supervision
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e-CRM
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