Head of Marketing Job Description

To provide insight and advice across all aspects of marketing, communications, partnerships, and communities.

To lead the development of an integrated brand communications plan to maximise the impact and value of the portfolio of services.

To lead the development and exploitation of audience and strategic insight across Wales.

To develop suitable opportunities for raising the profile and use effective marketing and promotion as well as relationships with partners and communities to enhance our aims and public purposes.
 

To lead all marketing, communications and audiences activity across all platforms, and to provide strategic, practical and creative direction, reputation and issues management expertise in order to deliver strategy and priorities.

To develop an overall strategy that drives approval of customers by increasing awareness and usage of our portfolio of services

To direct and ensure the development of individual marketing, communications strategies, acting as a champion of customers insight, ensuring that this is integral in any marketing strategies

To lead the development of partnerships both internally and externally and through this maximise engagement with customers

To develop effective relationships and collaborate with colleagues

To provide creative leadership and ensure work of individual teams is proceeding on target in line with key indicators - budget, headcount, performance, diversity and compliance - through effective management.

To develop marketing strategies and to work closely with operations on monitoring and evaluating the implementation of those strategies.

To commission, evaluate and interpret the significance of research data for programmes and services and to monitor the impact of all campaigns and external facing activities.

To ensure all marketing and communications activity is correctly complied (as per Brand guidelines) and is in line with Guidelines

To keep abreast of industry trends, competitor strategy and performance and use analytical frameworks, strategic business models and tools to interpret and translate the results and to keep ahead of developments in the field of marketing, maintaining professional links with the industry and incorporating fresh approaches into marketing plans.

To advise Directors, and other members of Management on marketing, press matters and relations with the press.

To plan and organise major publicity and public relations campaigns where necessary. To develop and maintain productive working relationships with the press.

To lead the department through the necessary transformational changes, efficiency programmes and delivery of financial targets

To Champion Diversity: be aware of and ensure that all staff are aware of the importance of supporting our Diversity plans and that this is integrated into every aspect of the departments activities..

As a member of the senior management team, to offer clear leadership to staff and take a full part in the overall direction and management of the Division and represent at external events.

Experience of Marketing, Communication or other relevant audience-facing activity gained at a senior level in a business of considerable size and complexity, preferably in a consumer driven company.

A relevant professional qualification is essential or demonstrable experience gained at a senior level over several years.
A knowledge and sensitivity of the programmes and services relevant to audiences in and a thorough understanding of the target audience needs and expectations across all platforms.
A strategic thinker with experience of successfully influencing and directing strategic development in a complex stakeholder environment

Proven experience of managing and developing major consumer brands, both above and below the line and knowledge of market, audience and broadcast research.
Substantial experience in leading large creative teams with a reputation for outstanding talent management.
A strong practical understanding of editorial guidelines and policies, with a proven ability to identify and manage issues that may challenge or conflict with editorial compliance.
Awareness of budgeting, costing and forecasting procedures, and current market costs of internal and external resources.
 Job Description