Insight Co-ordinator Job Description

• Support the Head of Consumer Insight in overseeing pan divisional research projects and research projects specifically for Global Brands
• The global brand tracker will be a key area, and maximising and disseminating insight from the 2011 wave is imperative
• Maximise and consolidate existing knowledge regarding the global brands, and use this to help influence brand plans and future research plans
• Manage or assist in ad hoc projects – whether qualitative or quantitative that arise as business priorities emerge or change
• Work on the development of potential ‘consumer panels’ for the Global Brands. If implemented, be the day to day manager of these, writing questionnaires, presentations and delivering the findings
• Assimilation and dissemination of consumer and market trends around the marketing community and beyond
• Assist in the development of research plans and insights for key overseas territories
• Identify and implement new opportunities to champion and communicate the consumer and new insight internally

• Demonstrable insight experience, ideally within a market research agency or insight department
• Knowledge and interest in media, the global industry
• Analytical skills - the candidate must be very numerate and have the ability to identify and extract insight from data
• The ability to influence is important, so communication skills, both written and verbal are critical.
• Good attention to details is imperative
• We seek a candidate who is a good team player and displays a curiosity and passion to understand the consumer
• Proactivity is important as the candidate will be expected to generate opportunities, insights and ideas
• Creativity is required in seeking different ways to present insights and findings
• The ability to work under pressure, to deadlines and on more than one project at a time is required.
• The candidate must have confidence, strong interpersonal skills and the ability to build relationships with stakeholders across the organisation
• Must have a good understanding of research methodologies
• IT – good Excel and PowerPoint skills are essential, and knowledge of SPSS, TGI, and ratings systems such as BARB are desirable, but not essential

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Insight Co-ordinator Job Description