Marketing Communications Co-ordinator job description

To provide practical marketing and communications support across all networks/channels/genres on both specific initiatives and a variety of ad-hoc projects (supporting the marketing strategy and the communications plans and activities equally).

Context

 
You will work across one of the following teams:
 
 RADIO -This role reports directly to the Head of M&C Operations (R&M) and will work closely alongside three other Marketing &
Communications Executives. Key relationships within the team will be with the appropriate Marketing Managers and Comms Managers
together with Brand Managers and Picture Publicists.

TV -This role reports to the relevant channel, genre or portfolio head and will work as part of a fully integrated team,
 delivering cross functional support as necessary. Key relationships within the team will be with Marketing, Communications staff,
 in particular Picture Publicity Managers, Publicists and Marketers.

DIGITAL -It is expected that there will be two Marcomms Co-ordinators in the team, each line managed within the teams of
either the Digital or New Media Marketing Managers. The post-holders will be allocated to projects across the teams output and
will have the opportunity to develop skills and experience in the professional areas of both marketing and communications.

Marketing Communications Co-ordinator job description

JOURNALISM -This role reports to the Marketing Manager (News) but supports (as work dictates) across the Marketing and
Communications functions of the journalism pod. Launches and events are critical to this pod, and the role will need to support
both communications and marketing elements of these throughout the year.

NB:It is anticipated that around two-thirds of the Marcomms Co-ordinator time will be spent in support of Press and Public Relations activity).

Future focus is fundamental within MC&A, therefore all staff are expected to actively explore and identify new and interesting avenues for communicating effectively and imaginatively with audiences. Staff should also actively take an interest in developments
 in social and cultural trends, developments in broadcasting and related industries and actively share learning and insights across the division.

Key Responsibilities

Support senior team members by assisting with both marketing and communications activities on 360 degree content campaigns that play out cross media.

Act as an advocate for both the relevant area and MC&A, maintaining professionalism, positively dealing with change and recognising opportunity together with developing and maintaining a wide range of relationships with key members of staff, and the wider organisation.

Together with extensive administrative assistance you will support work on a variety of projects or initiatives which may include:

Promotions: Manage promotional activity to support specific channel, network or genre initiatives. This will include the production of communication materials, e.g. brochures, direct mail, posters, may involve liaison with advertising agencies, printers or designers. It may also involve managing the production and distribution of merchandising.

Writing: Research and write creative briefs for on air trails. This will involve liaising with internal teams/programme producers and on air promotions teams. You will also reseach and write press information, press releases, general information and promotional material.

Exhibitions and Events: Research and manage company presence at exhibitions and events. Including being responsible for branding programme and handling the pr for programme events and identifying key exhibitions which suit the target market, negotiating the contract, organising stand design with designers and sourcing and managing exhibition staff. Additionally, identifying the need for any new supporting literature and commissioning it.

Media Queries: You will act as first point of contact for queries and will respond to media, agency and staff queries and inform all relevant departments of any enquiries of a sensitive nature, and/or requiring further action; ensure necessary follow-up to enquiries.

Marketing Communications Co-ordinator job description

Press: You will maintain and update journalistic contacts, write and issue press information and press releases together with monitoring press coverage and maintaining full and proper information systems in order to facilitate professional service to media, including sourcing and filing information or using IT. Additionally you will liaise with journalists and arrange interviews.

General Admin: Including overseeing the copying and distribution of programme CDs and cassettes to radio reviewers and previewers.

Budgets: Manage any budgets associated with the marketing and communications activities outlined above, if necessary establishing and updating a database which will monitor and track spending.

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Marketing Communications Co-ordinator job description