Media Planner Job Description

 Working closely with Marketing, Media Planners enjoy upstream strategic involvement in campaigns and events.

Using media planning skills and principles we create and implement media plans for our channel`s on air campaigns, ensuring optimal placement of promotional messages

This position also has strategic and line management responsibilities for another channel within the portfolio.

In conjunction with Marketing & Channel Management, manage the scope and scale of your channels` promo and navigation activity.

Devise and implement media plans that make optimal and innovative use of the portfolio`s promotional inventory, ensuring that all elements are delivered, broadcastable and complementary.

Forward planning as well as regular reviews of channel`s campaign performances, and presentations to the channel team

An audience focus to the whole campaign planning and evaluation process, understanding the motivations and viewing behaviour of our consumers.

Feedback to the Group Head on the strategic and implementational media requirements of the channels in your remit.

Keep abreast of media developments and market trends.

Liaise with external agencies to ensure integrated plans.

Line manage Assistant Media Planners, identifying & developing strengths, and supporting them towards achieving their objectives.

Be fully conversant with our On-Air scheduling and planning system, undertaking activities within it as required.

Managing unavoidable late changes to campaigns and schedules.

Assist with Network Media Planning projects as required.

Be involved in the development of new systems and processes

QUALIFICATIONS AND EXPERIENCE Media Planner Job Description

Significant TV media planning experience gained within a broadcaster or an advertising/media agency.

Excellent numeracy, written & verbal communication skills.

Experience of influencing and working with senior managers.

Good knowledge of television audience planning and evaluation systems, and the ability to analyse, interpret and apply media research.

Good understanding of the role and function of channel in the context of both the commercial broadcast world and emerging platforms (i.e. VOD, Mobile, IPTV)

Highly PC literate with both Excel and PowerPoint presentation experience.

Ability to work well under constant pressure.

Highly motivated with the ability to work both independently and as part of a team.

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Media Planner Job Description