Website Merchandising and Conversion Manager job description

To drive increased revenue, conversion, and channel loyalty to the company’s direct channels through proactive ownership of the merchandising and content strategy. You will also deliver a best-in-class customer experience across our site, by ensuring a strategic balance that optimises customer experience, a positive brand experience, relevancy and revenue. You will work with cross-functional departments, to ensure merchandising and content needs are met.

As marketing analyst, helping shape strategy by introducing key marketing KPIs, metrics, dashboards to the business to measure performance. To assist the team in improving website performance and help other stakeholders better understand our customers’ online behaviour. You’ll also be responsible for analysing customer characteristics and looking at the customer journey, whilst providing insight into strategy and website development.

• Measuring the ongoing performance of the website and set relevant KPIs
• Providing analytics support to the marketing & product teams to help improve overall website performance
• Conducting an ongoing analysis and optimization of the user experience and journeys, across all segments
• Researching customer behaviour / metrics to help with the development of new online initiatives and benefit cases to support projects
• Planing and executing Usability and Multivariate testing across the E-commerce areas of the website and implement improvements based on results
• Facilitating trend analysis and forecasting
• Performing marketing campaign impact analysis
• Providing presentations of conclusions to marketing and finance teams
• Collaborating and sharing best practices with US marketing analytics team & UK BI team
• Scoping, setting-up and managing the relationship with our SEO agency

An in-depth understanding of e-commerce & interactive/digital marketing, including knowledge of innovative technologies, digital content management systems and online tracking. Educated to degree level or equivalent and you’ll also have/be:

• Proven experience with website metrics, analytical research, user research, and competitor analysis
• Strong analytical and research skills along with exceptional reporting skills and a real eye for detail
• Demonstrable ability to use the results of investigation and analysis to make effective strategic decisions and recommendations.
• Extensive experience of standard web analytics tools and in depth knowledge of Google Analytics
• Advanced MVT test planning and result analysis experience
• Excellent communication skills and ability to interact with all levels of end users and technical resources
• Ability to identify key needs or gaps and provide actionable insights to close those gaps
• Pro-active and self-motivated, you have endless intellectual curiosity and appetite to improve results

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Website Merchandising and Conversion Manager job description