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Account Manager Advertising Job Description

Job Summary-Account Manager Advertising Job Description


The Account Manager Advertising is responsible for generating revenues from agencies and direct clients. Prospects for new business and developes and retains existing business.


Get Paid To Use Facebook, Twitter and YouTube


Key Responsibilities Account Manager Advertising Job Description


-Deliver the sales revenue target for the assigned area of responsibility


-Maximises new business potential from advertisers and agencies


-Manages sales opportunities and delivers compelling proposals and pitches to secure business


-Works closely with the Sales Director and contributes to Key Account and Opportunity plans


-Develops strong relationships with agencies and clients to maximise revenue opportunities and position the company as advertising and branding partner of choice



-Promotes the capabilities of the company within their assigned sales territory


-Provides regular sales updates and forecasts to the Sales Director on current revenue and the sales pipeline



PRINCIPAL ACCOUNTABILITIES


Sales Planning


Assist the Sales Director with sales planning by contributing key account and market information


With the Sales Director, develop Account Plans for key agencies and clients

Execution & Results


-Achieve the revenue and margin targets for assigned accounts and markets within the region


-Work closely with Legal and Finance to resolve contractual issues


-Provide accurate and regular forecasts and business updates to the Regional Sales Director

Account and Opportunity Development


-Assist the Regional Sales Director in managing and servicing clients and prospective clients in the developing markets


-Identify prospective sales opportunities by gathering market information and intelligence from a variety of sources



-Manage all aspects of the sales cycle (prospect to PO) to close sales opportunities successfully


-Work closely with Sales Planner to develop and deliver compelling pitches and proposals to secure sales


-Work with the Sales Planner to supply regular performance reports to clients during campaigns and suggest optimisations to current and future campaigns


-With the sales team, resolve account / campaign issues quickly and equitably


-Ensure campaigns adhere to compliance requirements and meet / exceed customer expectations


-Use existing contacts to secure introductions to other parts of the client / agency business to identify potential cross-sell and up-sell opportunities


-Identify sponsorship opportunities for the region and support and drive local sales by attending joint sales calls with the local representative.


-Drive adherence to sales processes and policy to enforce good trading standards with agencies


-Monitor advertising activities on competitive channels and share information gained with the sales team and Sales Director



-Monitor competitors websites for information on clients and potential advertisers


-Check that all the necessary document is submitted for ad campaign bookings


-Attend industry events to generate new leads, meet prospects and get up to speed with clients’ new products and services


-Assist clients and agencies in organising hospitality and trade events and attend these to represent the company as required


-Assist in chasing and follow up of invoices to gain prompt payments from clients and agencies

Developing Professional Capability


-Attend relevant conferences, seminars and other industry events to develop knowledge and network within the media industry


-Continuously evolve personal and professional capability in line with business needs


PERFORMANCE METRICS


-Achievement of sales revenue targets

-Achievement of performance objectives

-Timely and accurate sales reports and forecasts

-Adherence to internal procedures and compliance matters




Knowledge Skills and Experience-Account Manager Advertising Job Description


Knowledge


  • Media Industry and platforms

  • Current affairs

  • Account and Opportunity Management techniques

  • Consultative Selling

  • Market Research

  • Media Agency operation and decision process

  • Data driven ad tech knowledge

  • Understand competition on news and digital

  • IT literate (technically savvy)

  • Knowledge of at least one vertical sector preferred

Education and Experience

  • Educated to degree level or equivalent

  • 4 - 6 years in media sales

  • Influencing senior managers in client / agency organisations

  • Successful track record of achieving sales targets and growing market share in a stiff competitive environment





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