- FredaJ
Account Manager Advertising Job Description
Job Summary-Account Manager Advertising Job Description

The Account Manager Advertising is responsible for generating revenues from agencies and direct clients. Prospects for new business and developes and retains existing business.
Get Paid To Use Facebook, Twitter and YouTube
Key Responsibilities Account Manager Advertising Job Description
-Deliver the sales revenue target for the assigned area of responsibility
-Maximises new business potential from advertisers and agencies
-Manages sales opportunities and delivers compelling proposals and pitches to secure business
-Works closely with the Sales Director and contributes to Key Account and Opportunity plans
-Develops strong relationships with agencies and clients to maximise revenue opportunities and position the company as advertising and branding partner of choice
-Promotes the capabilities of the company within their assigned sales territory
-Provides regular sales updates and forecasts to the Sales Director on current revenue and the sales pipeline
PRINCIPAL ACCOUNTABILITIES
Sales Planning
Assist the Sales Director with sales planning by contributing key account and market information
With the Sales Director, develop Account Plans for key agencies and clients
Execution & Results
-Achieve the revenue and margin targets for assigned accounts and markets within the region
-Work closely with Legal and Finance to resolve contractual issues
-Provide accurate and regular forecasts and business updates to the Regional Sales Director
Account and Opportunity Development
-Assist the Regional Sales Director in managing and servicing clients and prospective clients in the developing markets
-Identify prospective sales opportunities by gathering market information and intelligence from a variety of sources
-Manage all aspects of the sales cycle (prospect to PO) to close sales opportunities successfully
-Work closely with Sales Planner to develop and deliver compelling pitches and proposals to secure sales
-Work with the Sales Planner to supply regular performance reports to clients during campaigns and suggest optimisations to current and future campaigns
-With the sales team, resolve account / campaign issues quickly and equitably
-Ensure campaigns adhere to compliance requirements and meet / exceed customer expectations
-Use existing contacts to secure introductions to other parts of the client / agency business to identify potential cross-sell and up-sell opportunities
-Identify sponsorship opportunities for the region and support and drive local sales by attending joint sales calls with the local representative.
-Drive adherence to sales processes and policy to enforce good trading standards with agencies
-Monitor advertising activities on competitive channels and share information gained with the sales team and Sales Director
-Monitor competitors websites for information on clients and potential advertisers
-Check that all the necessary document is submitted for ad campaign bookings
-Attend industry events to generate new leads, meet prospects and get up to speed with clients’ new products and services
-Assist clients and agencies in organising hospitality and trade events and attend these to represent the company as required
-Assist in chasing and follow up of invoices to gain prompt payments from clients and agencies
Developing Professional Capability
-Attend relevant conferences, seminars and other industry events to develop knowledge and network within the media industry
-Continuously evolve personal and professional capability in line with business needs
PERFORMANCE METRICS
-Achievement of sales revenue targets
-Achievement of performance objectives
-Timely and accurate sales reports and forecasts
-Adherence to internal procedures and compliance matters
Knowledge Skills and Experience-Account Manager Advertising Job Description
Knowledge
Media Industry and platforms
Current affairs
Account and Opportunity Management techniques
Consultative Selling
Market Research
Media Agency operation and decision process
Data driven ad tech knowledge
Understand competition on news and digital
IT literate (technically savvy)
Knowledge of at least one vertical sector preferred
Education and Experience
Educated to degree level or equivalent
4 - 6 years in media sales
Influencing senior managers in client / agency organisations
Successful track record of achieving sales targets and growing market share in a stiff competitive environment