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Campaign Planner Job Description

Job purpose-Campaign Planner Job Description

The Campaign Planner supports the strategic media planning of campaigns and brands. Responsible for the detailed planning of integrated marketing campaigns across company services.

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• Responsible for applying the principles of media planning, marketing and advertising, and using

all available data to create audience focused campaign plans.

• Responsible for the coordination, tracking and evaluation of promotional campaigns across the company.

Key responsibilities and accountabilities-Campaign Planner Job Description

• Responsible for identifying strategic cross promotional opportunities for campaigns.

• Responsible for the creation and communication of detailed campaign media plans

• Understanding of digital, social and emerging platforms and


• Have an awareness and understanding of audience behaviours and cross media inventory audience synergies.

• Responsible for converting campaign strategy into clear campaign plans and implementation requirements for Operations team

• Responsible for implementing these messages by effective communication of each message.

• Liaises with Marketing to advise on creative marketing content to best suit the media campaign requirements.

• To work closely with external media agencies to develop an integrated plan that meets the campaign objectives.

• Manages unavoidable late changes to campaigns.

• Responsible for monitoring campaign performance

• Responsible for the creation and presentation of post-campaign evaluations and reporting on how to enhance future campaign activity to key stakeholders

• Analyses and applies media research to provide audience focus to whole planning process.

Knowledge, skills, training and experience-Campaign Planner Job Description


• Experience in media planning working within advertising,

media or integrated marketing agency.

• Experience of defining, co-ordinating and communicating promotional strategy.

• Experience of managing interactions with senior managers.

• Knowledge of audience trends and ability to analyse data, interpret and apply media research.

• An interest in commercial media and an understanding of

the how the commercial market could inform media planning

• Experience of developing new ways of working and processes.

• Experience of analysing and interpreting data.

• Knowledge of planning and evaluation systems.

• PC literate with spreadsheet experience.

• An understanding and application of media research and marketing

• A good understanding of creative marketing issues.

• Interest in and knowledge of media content.


• Ability to analyse viewing data and write reports.

• Good time management and able to work to deadlines.

• Good numeracy.

• Good communication skills, assertive and tactful.

• Motivated with the ability to work both independently and as part of a team.

• Able to build and maintain good working relationships with a range of people.

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