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CRM Campaigns Coordinator Job Description

Job Purpose-The CRM Campaigns Co-ordinator Job Description

Get Paid To Use Facebook, Twitter and YouTube

Will run direct marketing emails and social media campaigns including managing the team inbox and ensuring the accuracy of the Communications plan. They will be responsible for, and support the delivery of, direct email campaigns aimed at customers as well as editing copy from departments into an approved ‘house style’ within CRM, involving high levels of accuracy and excellent proof reading skills.


The CRM Campaigns Co-ordinator will support the accurate collection of enquirer data for integration into the CRM system, including the setting up off-site data collection forms to ensure data from activities is compatible with the CRM system.


Throughout their work they will liaise with stakeholders across the business to ensure the delivery of campaigns is in line with strategy.


Key responsibilities-CRM Campaigns Co-ordinator Job Description


Act as more knowledgeable team member without responsibility for team members.


Plan and organise own workload with or without involvement with project work streams.


Resolve queries and requests for information and advice and escalate more specialist and complex queries or issues to more experienced team members.


Respond to stakeholder needs to deliver and shape an excellent stakeholder experience.


Contribute to collaborative decision making within the team with service provision to deliver an excellent stakeholder experience in accordance with policy and procedures.


Work collaboratively across the organisation and/or externally with colleagues and stakeholders to deliver a service; this will involve advising them of potential direct email and social media content and the coordinating this within the central communications plan.



Provide guidance and advice to resolve problems and queries for a broad range of service users; e.g. providing guidance to internal stakeholders on the CRM system and the communications plan.


Collaborate with team members to implement service alterations.


Organise and schedule resources, activities and events, including assisting with work scheduling and workload planning based on current priorities.


Identify priorities and monitor processes and activities to ensure success.


Provide more in-depth independent research and analysis activities within the role.


Analyse work activities to ensure the effective and efficient use of capital and consumable equipment and resources.


Provide demonstrations and instruction to others outside the team; this will include supporting and delivering the training of new and existing staff.


Support the capture of business requirements from users and work with colleagues to translate these into recommendations for future service provision.


Liaise with contacts and participate in networks and communities internally and possibly externally to build links to pass on information for effective working.


Advise others and make recommendations into work processes and procedures for consideration by senior management to improve services.


Deliver support services to ensure the effective and efficient running of business processes and systems.


Monitor and evaluate service delivery to ensure compliance with regulatory and professional procedures and standards.


Collaborate with colleagues across professional and administrative areas to ensure seamless service provision to manage and coordinate processes to support CRM campaigns.


Provide training to team members on data handling and recording; this will include planning and coordinating training plans for users of the CRM system to ensure work can be completed without supervision.


Monitor data accuracy checks to identify anomalies and ensure the integrity of data and information.


Update data and information on systems and media for recording, storing, communicating and informing service users and team members.


Work with internal and external partners to deliver cross-functional services and activities.


Analyse data and statistics and provide reports for higher level decision makers.



Accurately record information and data and disseminate within internal networks including committees.


Contribute to the development and implementation of policy and procedures within own area of working.


Prepare written reports for consideration by management where required.

Any other reasonable duties.


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Skills, Knowledge, Qualifications and Experience-CRM Campaigns Co-ordinator Job Description


Essential Criteria


Excellent oral and written communication skills and the ability to develop effective working relationships, both internally and externally.


Proven IT skills, including use of Microsoft Office with ability to learn new systems.

Five GCSE’s at least Grade C or level four (or equivalent) including English Language and Mathematics (or equivalent experience).


Post-16 qualification or equivalent experience.


Relevant administrative experience in a busy office environment including significant checking of information requiring a high level of accuracy and attention to detail.


Demonstrable ability to proactively work with team members to develop strong and productive relationships with colleagues and to ensure the delivery of high quality services.


Demonstrable ability to provide advice and guidance to a range of customers and colleagues.



Experience of working on the front line in a busy environment and the ability to work under pressure to meet tight deadlines without compromising on quality.


Experience of working with others to monitor and review service levels.


Ability to make criteria-based decisions and to think critically with sound judgement.

Ability to present complex information clearly and concisely in writing or verbally.


Desirable criteria:


Knowledge and understanding of new media platforms.


Experience of working with Microsoft Dynamics or another CRM system to issue campaigns.


Experience of writing copy for publication, for example the web, an organisation’s social media or for print copy.


Knowledge of current issues facing the business



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