• FredaJ

Marketing Assistant Job Description

Job Summary-Marketing Assistant Job Description

To support the marketing team in delivering a wide range of customer-centric marketing activities and provide administrative and clerical assistance to the marketing team.

Main Responsibilities-Marketing Assistant Job Description


Provide support and assistance to a portfolio of business areas where required.

Marketing Activities Including:

• Copywriting – preparing draft copy (long and short form) for marketing manager/officer approval for use on multiple channels.

• Email marketing including preparing lists of email addresses for a campaign including cleansing data, sourcing lists, responding to customers, running reports and analysing statistics.

• Direct marketing including preparing, sourcing and cleansing data lists against set procedures, setting up mail merge documents, printing letters and helping with fulfilment and distribution.

• Undertaking market research including undertaking desk research, analytics and preparing reports on customer feedback.

• Regular benchmarking and competition monitoring.

• Supporting with web management including SEO, content development, user testing, link building and content swapping.

• Helping to create, manage, develop and evaluate effective social media content and campaigns.

• Advertising support including briefing agencies or suppliers, sourcing appropriate print and online media and confirming key details such as audiences served, key deadlines and format requirements.

• Acting as ‘eyes and ears’ for the customer when out and about across campus and feeding back information to the marketing team to address.

• Help to prepare, organise and manage events and exhibitions where required both on and off site including administration on behalf of the teams.

Team Support:

• Support the team with general project tasks, which may involve working on a wide variety of projects, supporting the development and distribution of content and collateral.

• Assisting in the briefing of internal and external resources as required e.g. design, artwork, print and photography.

• Ordering promotional items for events or for customer visits.

• Sourcing best prices for small quantities and making sure items are appropriate for purpose.

• Managing project timelines, coordinating activity and communications between marketing teams.

• Preparing briefing information for different teams when required e.g. collation of samples/visuals and costs and feeding back to other teams the comments of the marketing team.

• Help to ensure that all material produced is free from errors and omissions.

• Take ownership of small projects/ smaller sections within a larger project – reporting into the relevant marketing manager or officer.

• Help with the preparation and distribution of marketing material across campus.

• Help with the preparation of evaluation reports relating to campaign successes.


• Ensure that all work is saved in the correct place on the server and/or is filed in a way that can be easily accessed by other team members.

• Managing the supply of marketing materials.

• Support the marketing team to manage assets and consent for assets created for the individual brands – e.g. images, video, case studies etc.

• Prepare for and attend status meetings, ensuring accurate notes on all matters arising are distributed to the project teams.

• Ensure that all conversations in respect of meetings, quotes, confirmations, instructions are put in writing immediately, and distributed or filed where appropriate.

• Ensure that any samples received are disposed of in an appropriate manner or returned to suppliers.

• Obtain at least three quotes for all bought in services.

• Provide accurate and complete purchase orders within 24 hours of commissioning the work.

• Set up meeting rooms for meetings/brainstorms.

• Participate in meetings, brainstorms and focus groups.

• Keep up to date with developments/news in the marketing industry relating to the different sectors.

• Help with general office tasks.

Knowledge Skills Experience and Education-Marketing Assistant Job Description

1-Educated to GCSE level or equivalent; to include English and Mathematics.

2-Experience of working within commercial environment.

3-To be diligent and enthusiastic, willing to learn and take guidance from others.

4-Good communication skills and ability to work with people from other disciplines.

5-The ability to work both alone and as part of a team.

6-The ability to write copy for marketing materials with a keen eye for detail.

7-A good standard of written and verbal communication.

8-Competent use and prior knowledge of all relevant IT software packages.

9-Excellent organisation skills with the end focus being to provide excellent customer service.

10-Ability to work efficiently and effectively whilst following policies and processes.

11-Ability to follow procedures and processes diligently.

12-Ability to prioritise workload, work under pressure and meet strict deadlines.

Desirable Criteria

  • CIM or equivalent qualification.

  • Experience of working with digital marketing technology

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