• FredaJ

Sales Representative job description Automotive

Job Summary Sales Representative job description Automotive

To maintain and develop a network of distributors on a established patch to achieve progressive growth in sales of Automotive Aftermarket products-whilst concentrating a large proportion of time at end-user level to grow the product base and create a `pull through` effect for distribution.

Main responsibilities-Sales Representative job description Automotive


Achieve pre-agreed annual sales growth.

Introduce and establish all new products as they are launched.

Introduce and establish new lines from existing range.

Maintain adequate stock levels within distribution.

Ensure that appropriate contact is maintained with distribution and clients.

Plan promotional activity in accordance with Marketing and Management directives and local needs.

Understanding and extracting information contained in customer and territory performance analysis stats.

Ensure that all relevant distribution teams are aware of and fully understand the company Automotive Aftermarket product range.

End user

  • Sell and demonstrate full product range at every opportunity.

  • Maintain full awareness of current trade activity.

  • Ensure that all end - user accounts are fully aware of the complete company Automotive Aftermarket product range and it's intended applications.

  • Actively participate in all promotional activity being offered by the company and / or distribution.

  • Be alert to changes and developments within the industry.

  • Monitor all competitive activity.

  • Handle any product complaints promptly, efficiently and professionally in accordance with established procedure.

  • Establish and maintain regular contact with relevant people within the organisation.

  • Undertake relevant administration duties as required.

  • Manage financial resource.

  • Develop sound product knowledge and competent demonstration skills.

  • Attend formal training programmes as agreed.

Knowledge Skills and Abilities-Sales Representative job description Automotive


Degree level-Preferred, but not essential

Skills & Experience:

Sales Representative Automotive job description

Previous field sales or commercial experience

Able to demonstrate key successes / achievements within previous roles

Ability to demonstrate products.

Ability to communicate well at all levels.

Good IT skills and working knowledge of Excel, Word and PowerPoint.

Strong presentation skills.

Self motivated

Outgoing personality

Good relationship builder

Strong technical background would be an advantage

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